1
Advanced Digital Marketing Course
- Recommended for Students.
- Advanced Digital Marketing Training
- Mock Interview.
- Placement Assistance.
- Certificate
- Practical Experience on Live Projects
Beginner to Advanced Courses | Placement assistance
Advanced Digital Marketing Course
Course Curriculum
Introduction to Digital Marketing
- Opportunities of Digital Marketing
- Difference between traditional marketing vs digital marketings
- Career Opportunities
- The Future of Digital Marketing
Wordpress Development
- Explanation of CMS
- What is Domain & Host and its importance ?
- Installment of WordPress
- Themes & Plugins
- Web Designing
Search Engine Optimisation
- What is SEO ?
- Importance of SEO
- Different types of Search Engines
- Keyword Research
- Types Of SEO
- Black Hat & White Hat SEO
Google Ads (PPC)
- What is Search Engine Marketing (SEM) ?
- Ad Copy Creation
- Search Ads
- Display Ads
- Conversion
Google Business Profile (GMB)
- What is GMB ?
- Importance of GMB for Business
- How to rank GMB in search engine ?
- Location Arrangement
- Description and Reviews
Youtube Ads
- Introduction to Youtube
- What is Youtube Ads ?
- Different types of Youtube Ads
- How to run a Youtube campaign ?
- Reports of Youtube Ads
Google Tag Manager
- Introduction to Google Tag Manager
- Setting up GTM
- Understanding Tags, Triggers, and Variables
- Implement Tracking
- Integration with other tools
Google Business Profile (GMB)
- What is GMB ?
- Importance of GMB for Business
- How to rank GMB in search engine ?
- Location Arrangement
- Description and Reviews
Content Marketing
- Introduction to Content Marketing
- Understanding Your Audience
- Content Strategy Development
- Types of content
- Content Creation
Google Analytics
- Setting up Google Analytics account
- Key metrics and reports for performance tracking
- Understanding Website Insights
- Analyzing acquisition channels
- Microsoft Clarity
- Detect problems & Develop solutions
Social Media Marketing (SMM)
- Introduction to Social Media Marketing
- Overview of popular social media platforms
- Social Media Ads
- Ad Campaign
- Importance of SMM in digital marketing
- Analytics & Reporting
- Meta Business Suite
Email Marketing
- Importance of email marketing in digital strategy
- Major Email Marketing Tools
- Building and growing an email list
- Designing compelling templates
- Automation, segmentation, and analytics
WhatsApp Marketing
- Introduction to WhatsApp Marketing
- Setting Up WhatsApp Business Account
- Content Creation for WhatsApp
- Automation & Chatbots
- WhatsApp Ads via Facebook Integration
- Analytics and Tracking
YouTube Marketing
- YouTube Ads
- video campaigns & reporting
- Sub Tiles
- time Scheduling
Funnel Marketing
- Introduction to Funnel Marketing
- Stages of a Funnel
- Content for Each Funnel Stage
- Traffic Generation for Funnels
Blog Writing
- blog promotion & Adsense integration
- Using SEO techniques for blog visibility
- Writing for different audiences and platforms
- Publishing and promoting blog posts
- Connect Blog with Adsense
Marketing
- Affiliate Marketing
- Inbound Marketing
- Moment Marketing
- Integration of AI in Digital Marketing
Advanced Digital Marketing Tools and Platforms
- Introduction to Advanced Digital Marketing
- Analytics & Data Management tools
- SEO & SEM Tools
- Content Marketing and Automation Tools
- Emerging Technologies & Platforms
